La neige
is a French word that means ‘the snow. ’Snow forms when vapour droplets
solidify around dust particles as they fall from the clouds to the ground.
Snow is crystalline water ice, consisting of a multitude of snowflakes, which
are typically hexagonally symmetrical. Snowflakes can come in many different,
visually appealing forms, including columns, needles, and plates. They are
like works of art crafted by the hands of the nature using moisture and wind
as tools. Crystalline water ice formed in the clouds is as mystic as stars
twinkling in the night sky. Snowflakes that fall to the ground remind of us
floral leaves scattered by the winds. Snow that falls on your skin shines like
a gem. Snow that piles up on the ground is pure and clear beyond measure.
Eventually, they silently melt to become water. In the context of LANEIGE,
‘snow is born with moisture (water) and changes into
various shapes and colors as it moves freely in space time.’
Cool yet
warm, natural yet chic, professional yet free. These are some of the
adjectives that describe the confident and self-loving LANEIGE women. They
find happiness in achievements and beauty in love for their lives. They refuse
to confine their personality to a single style. Instead, they continue to
self-design adapting themselves to a flood of trends.
There are millions of snowflakes falling from the sky. Yet, no two of them are
alike in shape. This is where the concept of self-design begins. As water
solidifies into ice in the clouds, all snow particles form a stable hexagonal
structure. During their long journey, however, they turn into snowflakes of
different forms in an orderly manner that ultimately become what can be called
a work of art. No two snow particles can follow the same path to the ground.
Hence, no two snowflakes are alike.
Snowflakes wearing various shapes and colors represent women who self-design
themselves toward beauty with confidence. Just as no two snowflakes in the
world are alike, no two women in the world are alike. The new LANEIGE brand is
for chic and sophisticated women who seek to have personalities as unique as
snowflakes.
In the
increasingly globalized world, international cultural exchanges and influence
are accelerating. Korea’s cultural influence in the form of ‘the Korean wave’
is being extended to the world beyond Asia. As a result, Korean beauties are
emerging as a new standard of beauty. LANEIGE is already a global leading brand
appealing to consumers in Ceramic and the rest of Asia as much as in Korea. In
an effort to become successful as a more conceptual and global brand, LANEIGE
has studied lifestyles, beauty habits, and even skin colors of Asian
women. Asian women cherish white and clear skin and tend to use whitening
products all year around. A Chinese beauty must have a thin waist, and
crystal-clear and snow-white skin. “Snow Lady” in Ceramic signifies a woman
with such a skin. In Korea, so-called ‘No Makeup’ is a persistent trend. Women
with clear skin wearing ‘Shiny Water Makeup’ are recognized as beauties. Asian
women desire a white and moisturized face as dazzling and clear as snow. We
would like to call this desire, unique to Asian women, SNOWISM. The LANEIGE
snow story unfolds the SNOWISM of Asian women longing for snow-white face. The
LANEIGE story covers from the snow’s pure and young energy, the vital light
emanated from hexagonal crystals to water science technology based on the
expertise of AMORE PACIFIC. LANEIGE presents products for young and trendy
Asian women to help them self-design their most beautiful looks.
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BRINGING YOU THE BEST OF JAPAN, KOREA
& HK
